MultiChoice does little to stop the drop of DStv Premium subscribers other than have the call centre phone them after they had already cancelled; top-end segment still 'a long way off' from being 'unable to wash itself' and being unprofitable.

MultiChoice does little else specifically to try and prevent the subscriber count drop of its top-tiered DStv Premium customers other than to have the MultiChoice Call Centre operators phone former DStv Premium subscribers after they had cancelled or downgraded.

Yet the pay-TV operator says that despite falling numbers its DStv Premium segment is still "a long way off" from the point where it