MultiChoice's Showmax makes sports content trial available to all users of the video streaming service as streaming boss Niclas Ekdahl says sports content 'is the obvious next target'.

Days after starting a trial available to just some users earlier this week offering them access to certain sports content, MultiChoice's Showmax has opened the sports content trial to all Showmax consumers.

Showmax has so far repurposed and taken both American studio content that used to be on M-Net(DStv 101) first from the likes of HBO and Showtime, as well M-Net's locally-produced content