TV CRITIC's NOTEBOOK. Higher prices are not killing DStv Premium - MultiChoice's lack of showing DStv subscribers why it's worth it, constantly diluting it, and failure to add value is what's damaging it.

The top-end churn keeps escalating and MultiChoice keeps bleeding DStv Premium subscribers - not because of higher prices but because of the pay-TV operator's shocking lack of showing all DStv subscribers why DStv Premium is worth it, constantly sabotaging and diluting its offering, and its failure to provide any added value to what is supposedly its prestige product.

Of course customers are